KBR 코리아비즈니스리뷰 · Section
INSIGHT 4.0
KBR+
LEADERSHIP
The Effectiveness of Performance-Based Pay Also Depends on the Team Leader: Connecting Evaluation and Resource Allocation
A field experiment involving an agricultural extension organization in Punjab demonstrates how reward systems and managerial support are intertwined. This article analyzes the role of leaders and the conditions for their application from the perspective that the person evaluating employee outcomes also allocates the opportunities to achieve performance.
이지영 Editor · 10/06/2026
Read more →
MARKETING & CUSTOMERS
When Price Advertising Changes Quality Expectations, Brand Choices
이우리 Editor · 10/04/2026
ORGANIZATION & HR
Do Pressure Interviews Really Filter Out Top Talent? Research on the Conditions for a 'Good Interview'
박소유 Editor · 10/02/2026
ORGANIZATION & HR
Does Reducing Remote Work Improve Collaboration? The Touchpoints Team Leaders Need to Change
강지혜 Editor · 10/01/2026
ORGANIZATION & HR
Employees Who Are Quiet During Salary Negotiations: Are They Really Satisfied with Current Conditions?
이태민 Editor · 09/30/2026
AI & DIGITAL INNOVATION
When Should AI Agents Stop and Leave Decisions to Humans?
The maturity of AI is revealed not by the proportion of times it avoids asking humans, but by its ability to transfer judgment at the necessary moments. Drawing on Stanford's supervision game research, this article examines the scope of responsibilities that organizations should delegate to automation by connecting the cost of confirmation requests, external execution rights, and conditions for resumption after approval.
류현진 Editor · 09/30/2026
ORGANIZATION & HR
Companies That Ask for Ideas: Are They Also Granting the Authority to Execute Them?
Increasing employee suggestions is different from actually changing operations. By examining qualitative research on hierarchical organizations and 3M's approach to exploration and commercialization management, this article explores how to connect the freedom to propose ideas with execution resources and accountability.
이태민 Editor · 09/27/2026
MANAGEMENT & STRATEGY
Nike's Direct Sales Shrink While Wholesale Grows: Why Owning Customer Touchpoints and Acquiring Customers Are Different
Starting from Nike's fiscal 2026 fourth-quarter wholesale revenue increase and direct sales decrease, this article analyzes why the function of completing customer discovery, comparison, and purchase matters more than merely owning a channel.
KBR경영연구소 · 09/25/2026
ORGANIZATION & HR
How Far Can AI HR Innovation Go? Application Areas and Deployment Methods Through the Cases of IBM, Schneider Electric, and Unilever
We examine the scope of AI HR innovation through IBM's automated HR processing, Schneider Electric's internal opportunity recommendations, and Unilever's recruitment procedures. We explain implementation methods ranging from policy searches to system integration, along with the boundaries that require human judgment.
KBR경영연구소 · 09/24/2026
LEADERSHIP
Why Those Who Want to Be Leaders Differ from Those Who Lead Teams Well
The intention to become a manager and the ability to change a team's outcomes are two different pieces of information. Using a manager selection experiment as a starting point, this article analyzes individual performance, attention allocation, and the criteria for delegation and observation.
KBR경영연구소 · 09/24/2026
