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You See the True Face of a Company During the Interview — The Real Reasons Candidates Walk Away

HR INSIGHT

You See the True Face of a Company During the Interview — The Real Reasons Candidates Walk Away

The center of gravity in the hiring market has shifted toward candidates, turning it into an era where key talent chooses companies among multiple offers rather than employers selecting applicants. According to a JobKorea survey, about 87% of job seekers have experienced unpleasantness during interviews, and over 80% reported that an interviewer's attitude alone changed their decision to join—making the interviewer's attitude more powerful than an acceptance notice. Companies must give candidates trust out of practical necessity rather than mere courtesy. The cost of hiring failures has grown, top talent evaluates companies based on their interview experience, and that experience spreads by word of mouth to dictate the employer brand. Interviews must project three elements: a prepared attitude toward the candidate, an unembellished reality of the role, and consistent and fair evaluation criteria that do not waver depending on the interviewer. The feeling left with candidates is a balance of hospitality and accurate evaluation, completed by details like advance notice, punctuality, and prompt result notifications along with interviewer training—interviews serve as a mirror reflecting the company, and candidates are already looking into that mirror.

김민경 책임기자 · 06/18/2026

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HR INSIGHT

What If a New Hire Fails to Adapt During the Probationary Period?

What if a new employee fails to adapt properly during the probationary period? The tenure at a first job has shortened to around 1 year and 6 months, with 60.9% of companies experiencing early departures. It is 'design,' not mere 'observation,' that determines talent retention. Newly hired employees struggle before passing the three-month mark. When an applicant, carefully selected from hundreds of applications, fails to integrate into the organization during probation, the burden falls directly on operational teams and human resources. While many executives dismiss this as a 'lack of perseverance in the younger generation,' various surveys suggest a different picture.

강지혜 선임기자 · 06/09/2026

What If a New Hire Fails to Adapt During the Probationary Period?

스타트업

What Really Destroys Startups in Their Early Stages – Five Solutions to Cross the Death Valley

With a 5-year survival rate in the 30% range—meaning more than six out of ten businesses disappear—what is the real crisis that early-stage startups face first? Data points not to 'funds,' but to 'failure of market validation.' Based on verified official data, we examine what the surviving minority did differently.

최수진 기자 · 06/08/2026

What Really Destroys Startups in Their Early Stages – Five Solutions to Cross the Death Valley

비즈니스 인사이트

Honda Exits the South Korean Automotive Market: Strategic Lessons from a 23-Year Journey

Once a leader in the imported car market with the Accord and CR-V, Honda is ending its automotive sales business at the end of 2026 to refocus around motorcycles. On April 23, 2026, Honda Korea held an emergency press conference at COEX in Gangnam-gu, Seoul, and officially announced the termination of its domestic automotive sales operations by the end of 2026.

강지혜 기자 · 05/04/2026

Honda Exits the South Korean Automotive Market: Strategic Lessons from a 23-Year Journey

HR INSIGHT

How Should New Hire Onboarding Be Conducted?

"We hired diligently, only to receive a resignation notice in less than three months." For any HR manager, this scenario is far from a simple recruitment failure. According to the 'Supplementary Survey on Youth in the Economically Active Population Survey for May 2025' officially released by Statistics Korea on July 24, 2025, dissatisfaction with working conditions—such as pay and working hours—accounted for 46.4% of the reasons for leaving a first job, marking a 0.9 percentage point increase from the previous year.

KBR 편집부 · 04/28/2026

How Should New Hire Onboarding Be Conducted?

스타트업

Which Startups Survive? — 5 Success Factors Dictating Survival and Growth in 2026

Hundreds of thousands of startups are born worldwide every year, and even more quietly disappear. Why do companies with ample funding, strong teams, and advanced technology fail? The data already holds the answer.[Photo = Korea Business Review DB] A latest report by CB Insights published in March 2026, analyzing 431 closures of VC-backed startups since 2023, reaffirms an uncomfortable truth in the startup ecosystem.

KBR 편집부 · 04/15/2026

Which Startups Survive? — 5 Success Factors Dictating Survival and Growth in 2026