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Honda Exits the South Korean Automotive Market: Strategic Lessons from a 23-Year Journey

Once a leader in the imported car market with the Accord and CR-V, Honda is ending its automotive sales business at the end of 2026 to refocus around motorcycles. On April 23, 2026, Honda Korea held an emergency press conference at COEX in Gangnam-gu, Seoul, and officially announced the termination of its domestic automotive sales operations by the end of 2026.