KBR 코리아비즈니스리뷰 · Section

MARKETING & CUSTOMERS

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Inflation Has Slowed to 2.9%, But Why Are Customers' Shopping Carts Behaving Differently?

We analyze the base effect of telecommunications fees and price disparities across categories that influenced the moderation of inflation in September. We propose a perspective that avoids mistaking average inflation for customer purchasing power, separating decisions by price, quantity, and product composition.

박소유 Editor · 10/07/2026

When Price Advertising Changes Quality Expectations, Brand Choices

이우리 Editor · 10/04/2026

MARKETING & CUSTOMERS

Duolingo's 23% User Growth vs. 18% Revenue Increase: When Do Customer Habits Turn Into Profit?

박소유 Editor · 09/22/2026

MARKETING & CUSTOMERS

How Figma Grew Its Enterprise Customer Base: Turning Free Tools into Team Workflows

KBR경영연구소 · 09/17/2026

MARKETING & CUSTOMERS

Why Customers Say It's Good Yet Don't Buy… Questions Missed During Startup Customer Validation

박소유 Editor · 09/16/2026

Why Starbucks Is Trying a 'Pet Cafe' – A Strategy to Turn Pet Companionship into a Reason to Visit; Success Hinges on Incremental Profits and Operations

Starbucks' pet-friendly stores are a case where the visiting condition of pet companionship is combined with the coffee experience. This article analyzes the aggregation scope of cumulative visitors, the purchase conditions for Puppuccino, and outdoor activity connections, while examining the regulatory changes of 2026. KBR suggests that alongside the potential of strategies lowering barriers to visits, incremental profits, repeat visits, and operational burdens must be verified.

KBR경영연구소 · 09/15/2026

Why Starbucks Is Trying a 'Pet Cafe' – A Strategy to Turn Pet Companionship into a Reason to Visit; Success Hinges on Incremental Profits and Operations