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What is a Digital Twin? The Technology Replicating Real-World Factories and Cities in Virtual Space

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What is a Digital Twin? The Technology Replicating Real-World Factories and Cities in Virtual Space

Virtual twins break down before physical factories do—the operating principle of digital twins. What if you could know an airplane engine will fail before it actually happens? A digital twin creates a 'digital twin' by replicating real-world factories, facilities, cities, and even human organs in a virtual space, streaming data collected from reality in real time so the virtual twin moves identically to the real world. Later, in 2002, Professor Michael Grieves of the University of Michigan presented a conceptual model consisting of physical products, virtual products, and the data flow connecting them during a Product Lifecycle Management (PLM) lecture, establishing the academic framework. The name 'digital twin' itself is known to have been formalized by NASA's John Vickers in the early 2010s.

이우리 선임기자 · 06/11/2026

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Electric Vehicle Charging Fees: Who Decides Them and Why Are They All Different?

Buy an EV and wave goodbye to fuel costs? Once you visit a charging station, the charger next to you might cost 290 won while yours is 380 won, with prices varying even within the same parking lot due to different operators. Sometimes, a spot that cost 350 won yesterday is marked up to 400 won today.

KBR 편집부 · 04/17/2026

Electric Vehicle Charging Fees: Who Decides Them and Why Are They All Different?

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Ruling Without Owning — How Platform Businesses Changed the World's Grammar

From the moment we open our eyes every morning, our day begins on a platform. We check the news on YouTube, call a KakaoT taxi to commute, order lunch through Baemin (Baedal Minjok), and find items ordered from Coupang waiting right at our front door. These companies share an unapparent commonality: YouTube does not produce a single video itself, Kakao does not own a single taxi, and Baemin does not cook a single dish.

이지영 기자 · 04/14/2026

Ruling Without Owning — How Platform Businesses Changed the World's Grammar

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7 Everyday Things That Begin from a Single Barrel of Crude Oil

We use petroleum every day, but few truly know how crude oil exists in our daily lives. Easily thought of as just automobile fuel, almost every scene of our lives starts from a single barrel of crude oil—from the gas stove we turn on in the morning to the airplane flying in the sky, the plastic wrapping our ramen bags, and the asphalt we walk on during our commute home.

KBR 편집부 · 04/06/2026

7 Everyday Things That Begin from a Single Barrel of Crude Oil

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Feelconomy — "An Era Where Mood Becomes Money, Emotions Rule Consumption"

[One-Sentence Definition] Feelconomy is a compound word combining "Feel" and "Economy," referring to a consumption phenomenon where consumers prioritize "mood" and "emotional satisfaction" over price, performance, and efficiency when choosing products or services.

KBR 편집부 · 04/04/2026

Feelconomy — "An Era Where Mood Becomes Money, Emotions Rule Consumption"