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DEEP ANALYSIS
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DEEP ANALYSIS
How Wegovy and Mounjaro Reshaped the Global Pharmaceutical Landscape
As of 2025, Eli Lilly's tirzepatide portfolio (Mounjaro and Zepbound) surpassed $36.5 billion in combined sales—approximately 54 trillion won—historically outperforming Merck's (MSD) long-standing top-selling immuno-oncology drug Keytruda.
이태민 기자 · 05/04/2026
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DEEP ANALYSIS
"Come to the Office" vs. "I Will Work from Home" — The 2026 Office Worker War
이우리 기자 · 04/29/2026

DEEP ANALYSIS
Should You Buy XRP Now? Comprehensive Review of Three Major Catalysts: Regulation, ETFs, and Rakuten in April 2026
이지영 기자 · 04/24/2026

DEEP ANALYSIS
Where Next Beyond Semiconductors? Korea's Four New Growth Pillars Open Up in Defense, Shipbuilding, Bio, and Robotics
류현진 기자 · 04/21/2026

DEEP ANALYSIS
The Question More Important Than 'Is AI Eliminating Jobs?': Which Roles Are Being Redesigned?
최수진 기자 · 04/21/2026
DEEP ANALYSIS
From the Hormuz Crisis to Now: How Much Have Airline Fuel Surcharges Risen?
With fuel surcharges surging more than fivefold within two months following the Hormuz crisis, the weight of fuel loaded on the ground is being fully passed on to passengers' wallets. Anyone planning an overseas trip has likely paused at the unexpected amount on the screen just before paying for their airline ticket.
이태민 기자 · 04/16/2026

DEEP ANALYSIS
Has AI Really Extended Human Lifespans?
AI-assisted diagnostic systems can analyze hundreds of CT cross-sectional images faster than medical staff to mark abnormalities such as lung cancer in advance. However, the final decision still rests with doctors. Humanity has long yearned to live longer and healthier lives.
박소유 기자 · 04/14/2026

DEEP ANALYSIS
Evaluated on 'Future Growth Potential' Rather Than Collateral... Credit Evaluation Model Specialized for Small Business Owners Implemented in Earnest
At a chicken specialty restaurant in Seoul, employees divide the tasks of frying and packaging while continuing operations. [Photo = Korea Business Review DB] Financial accessibility for such small dining industry workers is expected to increase due to improvements in small business credit evaluations. Mr. A, a self-employed person in his 40s who runs a chicken restaurant, is currently unable to cross the threshold of bank loans despite a steady increase in delivery app orders.
최수진 기자 · 04/10/2026

DEEP ANALYSIS
The Secret of the 250 Trillion Won Jackpot — Samsung and SK Hynix on the Frontlines of the AI Memory War
Engineers in protective gear inspect memory production processes in a semiconductor cleanroom. Driven by exploding AI demand, the Korean semiconductor industry is executing record-breaking facility investments. [Photo = Korea Business Review DB] Semiconductors Have Stopped Being Mere 'Components'
이지영 기자 · 04/07/2026

DEEP ANALYSIS
What Do People Cut First When Oil Prices Rise: The 7-Map of Household Consumption Redrawn by Rising Fuel Prices
Amid growing household spending pressures due to rising oil prices, a woman in her 30s sorts receipts and organizes her household account book. Consumers are responding to the rising oil price phase by reorganizing their spending priorities. [Photo = Korea Business Review DB] As of April 2026, fuel prices at domestic gas stations are showing unusual signs.
강지혜 기자 · 04/04/2026

