MARKETING & CUSTOMERS
Inflation Has Slowed to 2.9%, But Why Are Customers' Shopping Carts Behaving Differently?
We analyze the base effect of telecommunications fees and price disparities across categories that influenced the moderation of inflation in September. We propose a perspective that avoids mistaking average inflation for customer purchasing power, separating decisions by price, quantity, and product composition.
The news that inflation has dropped to the 2% range and the personal experience of a lighter shopping cart are not the same story. According to the National Data Agency on October 2, the consumer price inflation rate for September 2026 was 2.9% compared to the same month of the previous year.…
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