business-insight
Why Customers Say It's Good Yet Don't Buy… Questions Missed During Startup Customer Validation
Based on the NSF I-Corps customer discovery perspective, this article distinguishes between favorability and purchase intent, end-users and decision-makers, and free trials versus paid validation. It proposes records and questions to determine the next experiments for early-stage businesses.
Based on the NSF I-Corps customer discovery perspective, this article distinguishes between favorability and purchase intent, end-users and decision-makers, and free trials versus paid validation. It proposes records and questions to determine the next experiments for early-stage businesses.
When reactions are positive every time a product is shown but orders fail to roll in once sales begin, it prompts a re-examination of the business plan. It is not easy to determine whether the issue stems from lacking features, high pricing, or simply too few people being aware of the offering.…
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