deep-analysis
Companies That Post the Same Job Openings All Year Long: Job Seekers Already Know
According to a Korea Employers Federation (KEF) survey, enterprises planning new hires increased to 66.6% this year, but the job market continues to reorganize around rolling and job-centric recruitment. Job seekers avoid identical position postings that repeat all year round, perceiving them as red flags for 'constant turnover' or potential ghost jobs. Negative evaluations of management and organizational culture accumulated on review platforms like Jobplanet act as exclusion factors starting from the application stage. Postings with unclear salaries, job roles, and employment types lose trust faster amid the gap between college graduates' expected salary (40.23 million won) and actual posted salaries (37.08 million won). Companies with poor websites and search information fail job seekers' self-verification processes, ultimately proving that transparency in recruitment branding dictates the competitiveness of securing talent.

According to a Korea Employers Federation (KEF) survey, enterprises planning new hires increased to 66.6% this year, but the job market continues to reorganize around rolling and job-centric recruitment. Job seekers avoid identical position postings that repeat all year round, perceiving them as red flags for 'constant turnover' or potential ghost jobs. Negative evaluations of management and organizational culture accumulated on review platforms like Jobplanet act as exclusion factors starting from the application stage. Postings with unclear salaries, job roles, and employment types lose trust faster amid the gap between college graduates' expected salary (40.23 million won) and actual posted salaries (37.08 million won). Companies with poor websites and search information fail job seekers' self-verification processes, ultimately proving that transparency in recruitment branding dictates the competitiveness of securing talent.
From an Era Where Companies Picked Candidates to an Era Where Job Seekers Filter Out Companies According to the '2026 New Recruitment Status Survey' released this year by the Korea Employers Federation (KEF) based on 500 companies nationwide with 100 or more employees, 66.6% of responding companies answered that they plan to make new hires this year, up 5.8 percentage points from 60.8% last year. This is read as a sign that the job market is showing moderate signs of recovery amidst a conservative hiring stance that has lasted for several years. However, an increase in job openings does not mean companies and job seekers easily meet. In the same survey, 54.8% of responding companies stated that they conduct only rolling recruitment without open recruitment, and 'strengthening job-centric recruitment' was the most common response as a major trend in the job market at 72.2%. As rolling and…
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