Companies That Change How They Work with AI Surpass Those That Merely Adopt It

In April 2026, numerous corporate executives at this very moment are wrestling with a similar dilemma. "We signed up for several AI subscription services and had our employees use them, but why is nothing changing?" The answer to this question is surprisingly simple. Because 'adopting' AI and 'changing the way you work' with AI are fundamentally different matters. A survey conducted by the Deloitte AI Institute between August and September 2025, targeting 3,235 director-level and above executives across six industries in 24 countries, clearly illustrates this gap. Two-thirds (66%) of organizations responded that AI has yielded meaningful results in productivity and efficiency. However, only 34% of companies are 'deeply transforming' their businesses by leveraging AI. This means the remaining 66% are using AI, but stopping at improving the efficiency of existing methods. This is the funda…