GLOBAL ECONOMY

"The $200 Billion Illusion" — The True Structure of World Cup Host Country Economic Impacts

The 2026 North American World Cup is expected to have an economic ripple effect of approximately $40.9 billion on global GDP, as estimated by FIFA and the WTO, but the actual growth impact on the host countries may be limited. The United States, Canada, and Mexico have chosen a lightweight hosting model that utilizes existing stadiums and infrastructure to reduce cost burdens and the risk of "white elephants." Independent economists view the World Cup effect as positive for short-term tourism, accommodation, and consumption, but see weak evidence that it leads to mid- to long-term GDP growth. As an official FIFA mobility partner, Hyundai Motor Group can expect brand exposure and trust-building effects in the North American electric vehicle market. Ultimately, the core of the World Cup's economic impact depends not on the hosting itself, but on whether the cost structure, infrastructure utilization, and tourism and brand effects translate into actual assets after the tournament.