kbr-special-reports
South Koreans Drink 416 Cups of Coffee Per Capita Annually... The Current State of the 'Coffee Republic' and Key Market Watchpoints for 2026
According to Euromonitor, South Korea's per capita annual coffee consumption reached 416 cups in 2024, which is 2.7 times the global average. Combined domestic sales and exports of coffee products totaled 3.7359 trillion won in 2024, achieving an average annual growth rate of 5.2% over six years. In 2025, coffee import values surpassed 2조 won for the first time due to soaring green coffee bean prices and a rising exchange rate. International bean prices bottomed out in February 2026 before rebounding in August amid concerns over supply disruptions in Brazil, driving increased volatility. Conversely, National Tax Service statistics showed that the number of coffee shops declined for the first time in the first quarter of 2025, and clear profitability strains are evident as operating profits fall despite rising franchise sales. Sales impacts were confirmed following a Starbucks brand controversy in May, which saw weekly payment amounts drop by 26.3%. Around the same time, brands like The Venti and Mega MGC Coffee adjusted their prices, though the industry attributes these adjustments to complex cost factors such as exchange rates and bean prices rather than the controversy. Despite a high import-dependency structure, K-coffee exports continued their growth, with Israel surpassing China to become the largest export market starting in 2023.
According to Euromonitor, South Korea's per capita annual coffee consumption reached 416 cups in 2024, which is 2.7 times the global average. Combined domestic sales and exports of coffee products totaled 3.7359 trillion won in 2024, achieving an average annual growth rate of 5.2% over six years. In 2025, coffee import values surpassed 2조 won for the first time due to soaring green coffee bean prices and a rising exchange rate. International bean prices bottomed out in February 2026 before rebounding in August amid concerns over supply disruptions in Brazil, driving increased volatility. Conversely, National Tax Service statistics showed that the number of coffee shops declined for the first time in the first quarter of 2025, and clear profitability strains are evident as operating profits fall despite rising franchise sales. Sales impacts were confirmed following a Starbucks brand controversy in May, which saw weekly payment amounts drop by 26.3%. Around the same time, brands like The Venti and Mega MGC Coffee adjusted their prices, though the industry attributes these adjustments to complex cost factors such as exchange rates and bean prices rather than the controversy. Despite a high import-dependency structure, K-coffee exports continued their growth, with Israel surpassing China to become the largest export market starting in 2023.
South Koreans Drink 416 Cups of Coffee Per Capita Annually... The Current State of the 'Coffee Republic' and Key Market Watchpoints for 2026 Consumption Exceeds Twice the Global Average, Import Value Surpasses 2 Trillion Won for the First Time... Number of Cafes Decreases for the First Time Since Statistics Began South Koreans' love for coffee is proven by statistics. According to market research firm Euromonitor, South Korea's annual per capita coffee consumption stood at 405 cups as of 2023, approximately 2.7 times the global annual per capita coffee consumption (152 cups) at the time. In 2024, it was tallied at 416 cups. This is the highest level in the Asia-Pacific region. Converted to a daily average, it means each South Korean drinks about 1.1 cups of coffee. Considering that the United States' per capita annual consumption was 318 cups (2023) on the same basis, South Korea ranks a…
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