RESEARCH NOTES
Online Shopping Rose by 7.3%, But Why Did the Mobile Share Decrease?
While transaction values for online shopping increased in August 2026, the mobile share declined. This analysis explores how to read changes in channels and product categories by distinguishing between nominal values, preliminary figures, the scope of goods and services, and the denominator of retail sales.
Growth in Transaction Value and a Decline in Share Occurred Together In August 2026, online shopping transaction values increased by 7.3% compared to the same month of the previous year, but the share accounted for by mobile decreased.…
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